Job descriptions:
Product Marketing
- Develop communication messaging, positioning, and campaigns for all productspromotion/launch
- Learning to leverage data and analytic to inform decisions §
- Ensure that all deliverable are accurate and consistent in message, positioning, and tone accordingly to plan
Demand Generation
- Work cross-functionally and collaboratively with other units within Marketing team and members of Product teams to develop and execute elements of product launch plans
- Proactively conduct, monitor and present competitive studies including data collection (surveys & analysis)
- Gather background information, and information on competitor products/services, positioning and pricing
Market Intelligence
- Be the expert about customers, how they use and their usage criteria §
- Be the expert on retail environment , recommend competitive & creative solutions to cost- effectively maximize brand and & product exposures.
Budget planning & Control
- Proactively plan & utilize the project cost-effectively & accordingly to center’s & unit’s budget
- Ensure flawless end-to-end project executions
- Other responsibilities and key result areas will be assigned as required by line manager.
Others:
- Participate on others assigned projects by Chief Marketing Officer.
Job requirements:
Background
- University Graduate major: Business Administration, Economics, Marketing or similar
- 3 years experience in Lending Marketing/Sales Support/credit Product Marketing.
Skills:
- Language requirements: Vietnamese – native, English – upper intermediate
- Proven success in the following job competencies: §
- Good Math & Problem-solving
- Good written & oral communication
- Project coordination and/or management
- Relationship Building
- Marketing campaigns/events/actions management/coordination
- Computer Skills: Advanced skills in Microsoft Office applications;